What is lead generation? A lead is a person who has indicated interest in your company's product or service in some way. That person (part of your target audience) is pinpointed and made to respond in some way to your product online. They then become a lead. So, lead generation is the process of attracting and converting those people into making enquiries – and enquiries can become sales.
In other words, lead generation is something that will prevent you from being that annoying call-centre guy who phones people during dinner to sell them a new product or an upgrade. There’s nothing wrong with those cold-calling guys, they’re just doing their job – but do you really want to be one of them?
Why do you need lead generation? By showing an interest in your business, those strangers are initiating a business relationship with you – instead of you as the business owner initiating the relationship with them. This switcharound makes it feel like THEY are the ones in charge, and therefore it’s more natural and normal for them to want to buy from you. It’s basic psychology!
To put it another way, imagine you're visiting a company's booth at a trade show. At the booth, there are cards on the counter where you can fill out your contact details, if you want to be contacted by the company about their products or services. Notice that you’re not forced to fill it in - but if you like the product, and the cards are convenient, and it takes mere seconds to write down your name and email address, you’ll be quite likely to fill it in just to see what info or offers they can send you.
Now imagine your website sitting there online, with 1000s of visitors passing by your site and reading your information - but if they’re just browsing for now, they might not look for your contact page to drop you a mail. If they don’t make contact, you never know about them and can’t follow up.
Those are great opportunities that are passing you by – but if people that are interested in your specific product or service land on your site and are immediately presented with a "calling card" at every opportune moment on your site – it’s visible and convenient and takes seconds for them to fill in their details. Then you get an email alert with those details - and bam, you’ve got a new potential client instead of a passer-by!
Using lead generation, we can send quality leads to you to follow up in your own time – whether you want to feed them into a sales funnel, or add to your newsletter, or just make a phone call to them (not during dinner time!). You can build a list of eager clients that are not only NOT annoyed if you contact them – they are actually waiting in anticipation to hear from you!
Not only is this marketing method tried and trusted, you don’t even need a website for the service. Contact us and we’ll make it happen for you.