Search Engine Marketing
You’ve probably done a search for something on Google or Bing, and noticed those ads that appear on the side of the search engine results pages (SERPs). This form of advertising is part of Search Engine Marketing (SEM) - slightly different to Search Engine Optimisation (SEO).
Why do you need SEM? In today’s competitive online business world, it’s one of the most effective ways to grow your business by targeting specific clients with your specific product or service. SEM incorporates SEO (which gives your site SERP visibility) to make sure the world’s eyes can’t help but notice YOUR site and product! We use SEM to drive traffic to your site, and traffic means money.
Pay-per-click (PPC) advertising also fits under the SEM umbrella. You pay for adverts to appear on a SERP, a website or on social media, and each time someone clicks on the ad, you pay a small bidding fee. It’s a clever way of getting visitors to your website without having to earn those visitors organically through SEO. We can set up an ad budget with you that suits your business requirements and your pocket, and get those visitors streaming in.
The important thing to remember is: you don't simply pay blindly for clicks on these platforms. We pinpoint your target audience - then we make sure that only your target audience sees your ads. This way you only pay for valuable clicks that your potential customers see. All ad campaigns are monitored and optimised continuously - this ensures sure you pay as little as possible per click and get the best possible bang for your buck.
Social Media Marketing
Literally billions of people worldwide use at least one of the various social networks. Check out these stats for 2016 (and this is just a few of the sites):
- Facebook: 1.7 billion users
- Google+: 300 million users
- Instagram: 400 million users
- Reddit: 36 million accounts
- Snapchat: 100 million users
- Twitter: 320 million users
So the term “social media marketing” is pretty self-explanatory, right? You sell your stuff on the networks that allow it, and wham bam, profit happens. Well, there are a host of special tricks to do business on these platforms, as you need to conform to their rigorous rules and regulations. People like to chat on social media, they don’t want adverts blasted in their face too much – so the creators of the sites are pretty picky about how you use their precious platform to market your product. Zuckerberg and co. get pretty annoyed if you do it wrong! We know how to do it right – so let us help you boost your brand effectively.
Even online professionals sometimes use the terms “web copy” and “web content” interchangeably – after all, they’re both writing about a product to market it online, right? Actually, no. Web copy is written in such a way that it talks directly about your product or service – what it is, what it does, why the customer needs it, how they can get it. Web content is different in that it uses a more informative, indirect style to get your product (and your website as a whole) noticed.
We all know those infographics that pop up when you’re busy searching for something. Some of them are clickbait-y: “See How This Woman Lost 20kg in a week – It’s Heartwarming!” Hint – she had a baby. You sell baby clothes. See where this can work for you? Some of them are more informative: “7 Ways To Feed Your Cat”. “11 Vital Braai Do’s-and-Don’ts”. The fact is, people want to be entertained and informed, and web content helps drive traffic to your site by entertaining or informing. We can tailor it down to the last detail to suit your market.
Online marketing campaigns are a relatively new form of advertising your product or service. They’re targeted specifically at YOUR brand and YOUR potential customer base. They are comprehensive and wide-reaching. They WORK.
Contact us to discuss your tailor-made online marketing campaign.