Okay, you have a website. When you Google your website, it comes up first on the page. Fantastic, that’s what you want. But what about when potential customers Google your actual products or services? Where does your website come up then? After all, this is the whole point of having a website. You spend time and money trying to get to the top of the search engine results pages – and this process of optimising a website for the search engines is called search engine optimisation or SEO for short.
There are a lot of companies offering SEO services, but buyer beware! Many of these companies use not-too-kosher methods to do this. Are they promising you that they’ll get your site up in the search rankings overnight? Really great, genuine results can only be achieved over time. Yes, it can be a bit of a waiting game. But just like building your business from scratch, success takes time.
Not to get too technical (and we love getting technical!), but there are a number of results other than getting links back to your site, which happen with SEO. Your site need to be built to W3C standards, and it shouldn't take long to load. We all know THOSE sites – and what do you do with them? Close ‘em right down and look for the next site.
SEO isn’t going anywhere, but it has changed over time, and what worked 5 years ago doesn’t work today. You want the optimal experience for the user, who is your customer. Search engines are set up to provide the optimal experience, and sites who offer this are rewarded. That's where we come in - getting you your just rewards.
Most importantly on today’s World Wide Web - you need content, content and more content. That’s the wordy part of your site. Your site content must contain the right kind of keywords, that are closely related to your products or services. The content mustn’t be spammy or clickbait-y. It must be informative, interesting and well-written. As you can imagine, it takes time for the search engines to start seeing your site as the Big Boss of what you are offering!
Contact us and let's optimise you!