Good web design has become a must-have in the fast-moving, technologically advanced business world of today. If you have a business, you need maximum exposure. Think about this – if you don’t have a sign outside your place of business, does anyone even know you exist, other than your friends, family and a few loyal customers? In the modern marketplace, not having an effective website is like having no sign!
Where does any user start when he logs onto the internet? A search engine - most likely Google. He or she might search for a product to buy or a service to hire. In almost every case, they find what they are looking for within the first page or two of search results. Is your product or service listed there?
What is web design? In a nutshell, it is a combination of planning, creation and updating of websites. It also involves a more technical side of things: information architecture, website structure, user interface, navigation ergonomics, website layout, colours, contrasts, fonts, pictures and icons.
All these elements together make a website. The word “design” often makes us think simply of the visual appearance of something – so we might imagine a web designer is like an artist, or a fashion designer. But in the ever-growing universe of the World Wide Web and fiercely competitive businesses, web design needs to be more than "making the prettiest site in town." It must help users find information faster, and that information must be seriously high quality!
A good web designer needs the full skill set, from e-commerce to search engine optimisation or SEO and everything else in between. We specialise in the following:
- Content Management Systems
- Search Engine Optimisation
- Lead Generation
- Social Media Marketing
- Brand Awareness
Wikipedia says this about web design:
"Web design is the skill of designing presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers.
The process of designing Web pages, Web sites, Web applications or multimedia for the Web may utilize multiple disciplines, such as animation, authoring, communication design, corporate identity, graphic design, human-computer interaction, information architecture, interaction design, marketing, photography, search engine optimization and typography."
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Hiring a good web designer is important. Your web designer should be your partner and friend on the web - not just someone providing you with a basic service.