7 Benefits of Outsourcing Your Online Marketing
Written by Louisa Gee
Louisa loves Carl Sagan, noise rock, vociferous online debates, and writing content for websites.
October 14, 2019
But is it worth “keeping it in the family” if you can outsource this vital function to a digital agency?
To paraphrase a certain catchy movie theme tune – running a business means time is fleeting, and madness all too often takes its toll. Many entrepreneurs find out that marketing their services or products takes up way more time than they realized, and is also way harder than it looks from the outset.
Obviously you need to hire someone to handle the vital functions of getting and keeping your brand in the right people’s faces. This person will probably have specialized training and experience, and you’ll have to provide a salary that reflects this.
an your company afford to employ this extra marketing person, or will it smash your budget? The answer for you might be to outsource your online marketing functions to a digital agency that can handle your web design and maintenance, social media marketing, and lead generation.
Here are 7 big advantages of outsourcing all or most of your digital marketing functions.
1. You Get an Outsider’s View of Your Business
Running your company gives you insight into certain aspects of the business – but being super-focused means you probably have a few blind spots. For example, you know what your customers want you to provide, but you might not know what they’re actually searching for online to find you.
Hiring an outsourced marketing expert who isn’t entrenched in your business will give you a new perspective on how to approach marketing.
2. Digital Agencies Don’t Need Holidays
Hiring in-house marketing staff means that they’ll need vacation days and sick leave. When this happens, lots of their functions will slow down or just stop altogether. You might know someone else who can step in and make posts on Facebook, or you can do it yourself – but can you create good Google ads? Can you write blog articles with the right SEO included?
An agency will be able to rotate its staff off days and vacays, so you won’t get left in the lurch in your busiest periods.
3. You Get a Team of Expert Website Designers and Marketers
The one or two in-house employees you can afford will be good at one or two areas of online marketing, but it’s hard to find a person who can do it ALL at expert level. That person, if they exist, is some kind of guru who will demand a salary to match!
If you need a logo designed, or an app developed, or a media campaign that needs constant daily attention, the best web design and online marketing agencies will have all of that covered.
So why not pay a whole team of people for the services you need? Whatever type of expertise is best for you, they’ll have someone who can help you with it. And you’ll only pay for the necessary services – you won’t be paying people for their downtime.
4. You Get a Return on Investment
Some aspects of online marketing can be costly if not done right. A digital marketing expert will have to invest your funds in the best way possible, whereas your employee might be spread too thin to focus on where the money is going.
Someone you’re already paying might not be as incentivized to get those leads rolling in, or they just won’t know how to keep things fresh.
5. Your Business Gets Access to the Latest Technology
You’re running your business and paying your staff. The latest hardware and software upgrades for your marketing department might be at the bottom of your shopping list. However, they matter.
If you have a mixed assortment of incompatible marketing technologies, your employees will battle to create effective campaigns. Your marketing budget will trickle down the drain without you even noticing!
A performance-based digital marketing agency can produce the goods on top-of-the-range computers and programs, as well as giving you guidance and support.
6. Your Business Stays Up To Date with Digital Innovations
The online world is constantly changing, and digital marketing experts invest a lot of time keeping on top of it all. They’ll constantly be learning new skills and improving on existing strategies. Your business won’t suffer from any “lag” in the digital world.
Related: 7 Great New Web Design Innovations
7. You’ll Be Working with Digital Experts
A good online marketing agency will have done all the trial and error experiments long before you come along. They’ll know what works for different kinds of business, and how to target the right customers.
While you might find and employ a perfectly nice marketer for your business, do you really want them experimenting with your particular requirements? It’s better to work with people who already know the best way to achieve great results for your business.