7 Great New Web Design Innovations

The best website designs can stick in your head. You can spend hours clicking and scrolling, and suddenly something makes you pause. That “something” could be ingenious interaction, a great picture, or an innovation you’ve never seen before.

Whatever it is, you’re hooked – which means the website is doing its job.

Good web design makes use of the latest user experience (UX) trends. We don’t like to use self-help buzzwords like “journey” when it comes to web design, but the UX should take you on a…journey. The journey you experience as an end user should engage you, keep you on the page - and hopefully make you want to buy something.

Past innovations like grid layout and static design still have their place on the World Wide Web, but they can seem a little “be there, done that” in web design terms. It’s definitely time to embrace something new.

Here are 7 of the most awesome web design innovations that have taken hold of people’s imaginations in the last couple of years. If you’re looking for a brand new site, or an upgrade of your old website, we hope these innovations will inspire you. Click on the image links below and behold the glory - these sites work better on your computer than on mobile.

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1. Video Background

Some of the latest websites are using large browser-sized videos instead of static images, as the background for their web page. Websites with video backgrounds in 2019 add fantastic eye-catching appeal to your brand, and can really tell the story of what you’re about.

Of course, the video should be short and sweet to keep users engaged. And the auto mute should be turned on!

video header web design

2. Minimalistic Web Design

Minimalism is something that will NEVER go out of style – not only in web design, but in all other areas of our busy lives.

The minimalist trend in web design has grown exponentially over the last couple of years. It can give your brand an aura of sleek professionalism. Bonus advantage – your site will load faster and have better screen compatibility as well.

minimalist web design

3. Interactive Web Content

Interactive content like animation and mouse-over features have evolved from cute and quirky (and buggy and hard to code!) novelties, to a much-admired feature of many websites. Users love to feel like they’re part of the experience with your brand, not just a regular customer.

interactive web design

Related: Responsive Web Design – 6 ways it changed our lives

4. Broken-Grid Layout

Broken-grid or asymmetrical website layout is replacing good old symmetrical grid design. Up-to-date modern web designers are using new features like "masonry layout" to break the grid and catch the eye of the user. 

Classical, geometric art and architecture used to be the acceptable norm, but now offbeat asymmetrical modern styles are more and more popular and accepted. In the same way, funky broken-grid layouts are starting to appear on the websites of the world’s biggest brands.

And yes, they work on all devices – you just have to find the right web designer to build your site!

masonry broken grid web layout

5. Parallax Scrolling

Parallax scrolling is when the website layout is designed so the background moves slower than the foreground, to give the effect of 3D “reality” instead of a flat page.  

It’s a pretty cool effect that makes you feel like you’re immersed in a movie rather than just skimming over a website.

parallax scrolling web design

6. Inclusive Web Design

Sometimes we forget that WWW stands for WORLD WIDE web. People of different cultures, abilities, ages, and gender identities want to see themselves reflected in web design elements.  

Inclusive design principles means the UX must encompass elements that suit all users – including those who might have temporary or permanent physical impairments. Is your site easy to read? Easy to scroll and navigate?

To help users that are physically impaired, it’s wise to avoid demanding precision inputs when browsing websites. Avoid grouping together small clickable items – opt instead for larger, spaced out interactive areas to ensure your users can navigate around your site without undue difficulty.

7. Weird And Wonderful Illustrations

Wacky graphics won’t suit every business brand, but they add a lot of eye appeal to a site geared towards getting a LOT of attention. You might not want your insurance or medical equipment website to look like a modern art installation – but if you’re in a more creative industry, let your imagination fly!

illustration web design

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We've been in the website design game since 2003 – back when the Internet was still a bratty kid. Our website design company is ever-expanding, and the web developers behind it have a wide range of qualifications and experience in website design, graphic design, programming, copywriting, web content, SEO and online sales / marketing. Just as important as our skills – we are passionate about what we do, take pride in our work, and have a lot of fun doing it. We are more than just web designers, we help your business grow!