5 Reasons to Redesign Your Website
Written by Laura Endeacott
The reading and writing geek with red hair, who also enjoys dreaming up people's brands. WHO are you, WHY are you and "oh that's' a nice picture of a dog!"
November 27, 2020
No one needs to be ashamed of showing off their online window to their company amongst their peers in this day and age!
Here are the 5 main reasons why it’s a good idea to update your website design.
1. Improve the user experience for visitors
When users visit your website, they should be taken on a journey. To create their journey, you will need to understand their online behaviour. Set a goal you want your user to complete by the end of their journey.
2. Improve the volume of quality leads
Lead generation forms need to be visible across your website. Make sure that your calls to action remain well-placed to convert visitors into leads.
3. Your website no longer reflects your brand
Your website is an extension of your brand and it needs to represent that to visitors accurately. Continuity from your social media platforms to your website also puts visitors at ease.
4. Your website is outdated
Design trends change every few years, which could make your website outdated compared to your competitors’. Stay on trend as much as possible – not only with design features, but web development technology as well.
5. Your website is not responsive
Websites need to be able to fit on different device screen sizes. If yours doesn’t, then you will miss out on valuable leads when users are put off your site!
Your website is probably your most important asset of your business, when it comes to spreading awareness and gaining potential customers while you are asleep. Just remember to keep it updated to remain relevant, because relevant is, you know…super COOL!